Over the years I have come to realize that my medical community is pretty small. Because of this fact - people [that I have never met] have opinions of me. This is my reputation and it didn't happen by accident.
We all know about those docs in the hospital that "throw tantrums in the O.R." or "always have bad consults". We garner these reputations with our personal interactions, our written communications, the committees that we sit on, the lectures that we give, students that we teach and with how we practise our medicine.
You are not immune - . There are perceptions out there about you. These perceptions could be good or bad , but they will affect how people interact with you. They will affect how people judge you. The good news is that, over time – one’s good deeds overshadow the bad – it’s the pattern of behavior that defines our reputation. The first thing that you can do to create this reputation is to think of yourself as your own personal brand name.
“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. … our most important job is to be head marketer for the brand called You"
The Art of Personal Branding
1) Brand yourself by:
2) Package yourself by: